2. Communication Design
2014 / ruizcompany
Munich has been producing sports footwear since 1939, specialising in futsal, handball and boxing. Today, it is a well-known fashion brand for footwear and has seen substantial growth in both domestic and global markets.
The campaign focuses on the brand's origins, when Munich aimed to communicate the quality of their fashion footwear to their customers. A visually impactful concept is used to reposition the brand, featuring its iconic models and dressing the target audience in a stylish yet casual manner.