2. Iconography
2023 / Grande Studio
Bàsquet Poblenou is a basketball club based in the Poblenou neighborhood of Barcelona, Spain. It participates in various categories, including the 1st and 2nd Women's Senior Territorial leagues, and also has youth and lower category teams.
The club is dedicated to promoting basketball in the local community, offering opportunities for both competition and the development of young players.
The rebranding project for PB9 reimagines the club’s identity with a minimalistic yet rich approach, drawing insiration from the industrial landscape of poblenou in Barcelona. The redesign focuses on blending urban and basketball elements, creating a sleek and contemporary look that captures the essence of the area. From the emblem to the shirt numbers, the design seamlessly merges clean lines and bold graphics with a strong concept. Notably, the sponsorship logo for grande.is undergoes a transformation, integrating classic global brand typograhies, as a nod to the classic sponsorship of well-known brands seen in sport t-shirts. The redesign modernizs the club’s grphic code, while paying homage to its roots in the heart of the city’s industrial heritage.