2. Brand Identity
2014 / ruizcompany
Creating trade names for brands or products is a challenging task, but this case is an exception. At the Good Cider they make natural cider that captures the authentic flavour of the fruit, using their own apple trees and the experience of three generations of cider makers in San Sebastian.
The Good Cider was created to highlight the expertise of cider makers, the benefits of nature, and the internationalisation of Spanish cider.
Expanding the range of ciders to be made from pears, peaches and wild berries adds variety to The Good Cider range and stimulates curiosity about the limited commercial use of such diversity.